Gen Outdoor shares Samsung ad spoils

Samsung has consolidated its £20 million pan-European outdoor display advertising business into Gen Outdoor and the Paris-based Media Keys, following a pitch against Kinetic, IPM and Posterscope.

Gen Outdoor replaces Kinetic in handling the business in the UK, while Media Keys picks up the business in other European markets.

Gen pitched in conjunction with Media Keys, and the two agencies will continue to work together on the business.

The managing partner of Gen, Michael Higgins, said: "This new force is a genuine alternative: an international network operating Gen's transparent business model, and is of particular interest to advertisers concerned about sharing media services with its competitors."

Higgins added that Gen is expecting to be "involved in several other major pitches in the forthcoming months".

Initiative and MindShare will continue to handle Samsung's UK media business and global account respectively.

Gen works on a fee basis, as opposed to the remuneration system that most outdoor specialists operate.

In March this year, the agency won 20th Century Fox's £4 million outdoor planning and buying business.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).