General election 2017: the best ads so far

Game shows, sexual innuendo and trust feature in Campaign's round-up of this year's best general election ads.

i newspaper depicted Theresa May with a fox fur stole
i newspaper depicted Theresa May with a fox fur stole

Labour Party "This lady’s for turning" by Krow Communications

Labour’s ad highlights issues that prime minister Theresa May has promised but later made a U-turn on.

Green Party "The race to number ten" by Creature of London

The Green Party released another satirical political ad lampooning its rivals, this time with a sinister parody of a 1990s spot for a board game.

"Can’t Be Arsed Party" by Forever Beta

Forever Beta pokes fun at apathetic young people in a faux political broadcast on behalf of the "Can’t Be Arsed Party".

Channel 4 "Remember your first time?" by 4Creative

Channel 4’s ad encouraging young people to vote in the election is chock-full of sexual innuendos.

i newspaper "Election" by Atomic London

Party leaders are pictured in guises representing subjects that have become synonymous with their campaigns. Jeremy Corbyn is made to resemble Kiss frontman Gene Simmons, while Theresa May is pictured in a fox fur stole.

Argos "Election special" by CHI & Partners

Argos is running a reactionary TV ad on election day as part of its "80 days of Argos" campaign, which includes a new and topical spot each day. The video shows a Habitat seat in a range of colours, along with the message, "Want seats 8 June? Get seats 8 June."

Pot Noodle "Less cooking, more voting" by Lucky Generals

Pot Noodle’s cheeky ad tells young people they can spend less time cooking and more time voting if they grab a Pot Noodle.

Dunkin’ Donuts "The snack election" by The Martin Agency London

Dunkin’ Donuts is trying to lighten the mood during the general election by asking for an alternative public vote on potential new donuts. The four donuts up for election are The Blue Donut, Red Donut, Green Donut and Orange Donut (sound familiar?) The winning one will end up going on sale.

Dogs Trust "Dogs at polling stations"

Twitter has created an emoji for the hashtag, in collaboration with the Dogs Trust charity, which was trending on the morning of election day:

Churchill "Best friend day"

Insurance company Churchill, with its famous bulldog mascot, is also tapping into the 'dogs and polling stations' craze:

CV Library "Who will be looking for a new job?"

Away from canine activities, online job site CV-Library is driving this election-themed van around well-known sites in London on election day:

KFC

Fast food brand KFC has made its own election commitment:

Ryanair

We can always rely on Ryanair to tap into the zeitgeist:

Paddy Power "Paddy Power slap election"

And Paddy Power channelled Monty Python with this post:

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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