General Electric 'future folklore' by TBWA\Tequila\Shanghai

TBWA\Tequila\Shanghai has launched two new online films as part of General Electric's "future folklore" digital campaign.

The films, called "fireflies" and "water", aim to demonstrate how GE’s innovative solutions help address China’s most pressing environmental and healthcare challenges.

The campaign launched with the online film "borrowing the wind" in October.

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