General Electric 'living painting' by AMV BBDO

AMV BBDO has created an outdoor campaign for General Electric made up of live plants and flowers.

The agency made an outdoor installation made out of 8,000 plants that recreates the famous Van Gogh picture ‘A Wheatfield, with Cypresses’.

Situated near the National Gallery in Trafalgar square, the ‘living wall’ aims to show the company’s commitment to the environment and its efforts in reducing the carbon footprint of the gallery.

The art directors were Ant Nelson, Mike Bond and copywriters were Mike Sutherland and Bern Hunter. The wall was made by ANS Living Walls and the production company was Pretzel Films. The campaign is supported by online activity.