General Motors 'chapter one' by Deutsch

Deutsch has created an ad for General Motors, released the day it filed for bankruptcy, which aims to reassure consumers that this is not the end of the company, but a new beginning.

Seeded online and set to air on US TV, the spot is accompanied by a voiceover explaining: "We're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger."