General Motors CMO Joel Ewanick: 'It's all good with Facebook'

General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with Facebook is ‘all good’, despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook’s IPO last month.

General Motors: Chief marketing officer Joel Ewanick
General Motors: Chief marketing officer Joel Ewanick

The news of GM's retreat, reported by The Wall Street Journal, cast a shadow over Facebook’s debut on the Nasdaq stock exchange.

‘It was overblown,’ GM global chief marketing officer Joel Ewanick told Marketing after he appeared at a Cannes Lions Advertising session on client-agency relationships on Friday 22 June. ‘People think we were out to get Facebook. That’s not true.’

He added: ‘We have a great relationship and put a lot of money into it. And we have a pretty big budget and developed a lot of content.’

Ewanick stressed that GM ‘has one of the most successful sites on Facebook with a lot of fans who are very engaged. We’re very happy with that.’ He vowed that ‘long-term, you’ll see we’ll have a great relationship and it’s all good’.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published