General Motors launches $3bn global media review

General Motors, the manufacturer of Vauxhall and Opel cars in Europe, is reviewing its estimated $3 billion global media planning and buying arrangements.

Vauxhall
Vauxhall

The move places Aegis Media, the incumbent on the estimated £400 million pan-European account, on alert.  

Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has held the European business since 2006 and retained it in early 2010 following a review process

Interpublic's Universal McCann is responsible for GM’s media planning and buying in Latin America. US reports suggest that India and China are not included in the review.  

GM is reported to want to improve the effectiveness and efficiency of its global media. The company is also reported to have said the review will cover all media including print, digital, SEO and social media.   

The review does not affect GM’s roster of creative agencies.  

General Motors sells 7.5 million cars in over 120 countries worldwide. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published