Generation Media handed Tomy brief

Tomy, the toy and games company, has moved its £4 million media account to the specialist media planning and buying agency Generation Media.

Tomy: Generation Media won brief from MediaCom
Tomy: Generation Media won brief from MediaCom

The agency won the business from MediaCom without a pitch.

Generation Media will start work with Tomy on 1 July. Its first brief will be to support the launch of Tomy's Harry Potter range of toys, with a national cinema campaign to coincide with Harry Potter And The Deathly Hallows: Part 2.

MediaCom has worked with Tomy for nearly 15 years, and Dean Weller, the managing director of Generation Media, was part of the team that pitched for the business at MediaCom's predecessor, Media Business, in the 90s.

Weller said: "This is a major win for us, and gives us the opportunity to work on some great established brands as well as exciting new ones, including Teacup Piggies."

Weller said the win can make Generation Media the largest buying point for toys and games in the UK and Ireland.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).