Generation Media wins Swale Heating media

Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account.

Swale Heating: has appointed Generation Media to handle its media business
Swale Heating: has appointed Generation Media to handle its media business

The agency will take over the account from 1 April.

Maidstone-based Nigel Endersby Advertising & Marketing previously handled the media buying for Swale but resigned the business. It continues to work on TV production for the company.

Dean Weller, the managing director at Generation Media, said: "The win is strategically important to our agency’s growth plans. 

"It demonstrates our ability to work outside the kids, youth and entertainment space in the ‘general’ market, offering a framework that allows us to tailor our service to the individual requirements of our clients."

Earlier this month, Generation Media promoted Martin Doyle, Lauren Coombs and Jon Chambers, the senior account managers, to the role of associate director, with immediate effect.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More