Generation Media wins Swale Heating media

Swale Heating, the Kent-based independent heating business, has appointed Generation Media to handle its £1.2 million media planning and buying account.

Swale Heating: has appointed Generation Media to handle its media business
Swale Heating: has appointed Generation Media to handle its media business

The agency will take over the account from 1 April.

Maidstone-based Nigel Endersby Advertising & Marketing previously handled the media buying for Swale but resigned the business. It continues to work on TV production for the company.

Dean Weller, the managing director at Generation Media, said: "The win is strategically important to our agency’s growth plans. 

"It demonstrates our ability to work outside the kids, youth and entertainment space in the ‘general’ market, offering a framework that allows us to tailor our service to the individual requirements of our clients."

Earlier this month, Generation Media promoted Martin Doyle, Lauren Coombs and Jon Chambers, the senior account managers, to the role of associate director, with immediate effect.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).