Genes Reunited sponsors ITV1's Long Lost Family

Genes Reunited, the family history website, is sponsoring 'Long Lost Family', a new six-part prime time series that traces family members, presented by Davina McCall and Nicky Campbell on ITV1.

Genes Reunited: Long Lost Family teaser for ITV1
Genes Reunited: Long Lost Family teaser for ITV1

McCall and Campbell will help people to find long-lost family members while exploring the background and context of the estrangement and the emotional process of trying to find a lost relative.

The sponsorship was brokered by Newcast. The sponsorship idents are created by Elastic Creative and production is by Greenroom Films.

'Long Lost Family' starts next Thursday (21 April).

Genes Reunited was founded by the group behind Friends Reunited in 2003 and claims to be the UK's largest family history website with more than 11 million members worldwide and 750 million names listed.

ITV bought the Friends Reunited group for £120m at the end of 2005. It failed to monetise the website and sold it for £25m to Dundee based Brightsolid, part of Beano owner DC Thomson, in August 2009.

Chris van der Kuyl, chief executive of Brightsolid said the ITV1 show is a "perfect fit for our Genes Reunited brand".

Van der Kuyl said: "As one of the UK's leading family history research websites we are committed to helping people build and share their family tree and help them connect with their relations past and present.

"This series will give families the opportunity to reconnect and be reunited with family members who they thought they would never see again."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).