Genius '2012 brand campaign' by Adam & Eve

Adam & Eve has launched a new print campaign for Genius to introduce its range of gluten-free products to a wider audience.

Genius, founded in 2009 by the chef Lucinda Bruce-Gardyne, has previously targeted those who are allergic to gluten, but the new campaign invites everyone to see what a lower-gluten lifestyle could do.

Credits

Director
Brand marketing manager
Copywriter 
Art director 
Planner (creative agency) 
Media agency 
Media planner 
Photographer 
Photographer's agency 
Retouching company 

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