Geoffrey Russell succeeds IPA’s John Raad

The Institute of Practitioners in Advertising has named Geoffrey Russell, the Radio Advertising Bureau’s company secretary, to succeed John Raad, who retires as deputy general secretary in four months’ time.

The Institute of Practitioners in Advertising has named Geoffrey

Russell, the Radio Advertising Bureau’s company secretary, to succeed

John Raad, who retires as deputy general secretary in four months’

time.



Although Russell, 47, will not officially be appointed as understudy to

Nick Phillips, the IPA’s director-general, the appointment marks Russell

out as a leading candidate to succeed him when he retires in 2001.



Russell will take over Raad’s role in overseeing the IPA’s media policy

group and represent agency interests in negotiations with other

organisations such as the actors’ union, Equity.



In Phillips’ absence he will also ensure the smooth running of the IPA

council as well as taking on his role as the trade body’s principal

spokesman.



Russell’s appointment ends a four-month search through headhunters for

somebody to fill the gap created by Raad’s forthcoming departure from

the IPA after 22 years.



He was chosen ahead of three candidates shortlisted for the job, which

he will start in January.



His 25-year career spans spells with client companies and agencies and

includes a six-year stint at the RAB. As director of special projects,

he was a leading figure in the radio industry’s successful initiative to

get the Government to scrap ’wealth warnings’ in mortgage

advertising.



Russell began as a marketer at Procter & Gamble, working on brands such

as Fairy toilet soap, Flash and Ariel. He later switched to

McCann-Erickson as an account director on Van den Bergh and Nestle

before joining the then AAP Ketchum where he handled the National Dairy

Council and Schweppes.



Phillips said: ’Geoffrey has the right mix of experience of top

advertiser and top agency. We feel very lucky to have somebody with such

a wide-ranging background.’



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