Geometry Global UK scoops charity brief

The Mayor's Fund for London has appointed WPP's Geometry Global UK to promote a new scheme that en­ables people to make charity donations through contactless payment cards.

Geometry Global UK scoops charity brief

"Penny for London" is a scheme launched by the Mayor of London, Boris Johnson, in October last year. 

People can make donations of up to 10p every time they use their Oyster or contactless payment card on London transport or at retail partners. The proceeds will help disadvantaged children and young people in the capital. 

Geometry has been asked to raise awareness of, and drive registrations to, the scheme. The new campaign, in partnership with Transport for London and Clear Channel, will include out-of-home, digital and radio activity and run in London ahead of City Giving Day on 30 September.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).