George & Dragon captures Mail brands ad brief

George & Dragon has been chosen to handle creative work for the Daily Mail and The Mail on Sunday.

Mail: Maxus handles media
Mail: Maxus handles media

George & Dragon, which rebranded from Enter last year, will work on all creative activity across TV and print channels.

DMG Media, the publisher of the Mail titles, has worked with M&C Saatchi in the past. However, its recent work has been produced in-house.

Maxus landed the media account for DMG Media in July last year, ending the publisher’s 18-year relationship with Starcom Mediavest Group. That review was also handled by AAR.

DMGT, the parent of DMG Media, posted a decline in ad revenues of 12 per cent between Christmas and the end of January. It also increased the coverprice from 60p to 65p, the first rise in three years, from 1 February.

Martin Morgan, the chief executive of DMGT, is retiring at the end of the year. 

DMG Media did not respond to Campaign’s request for comment.

George & Dragon has also landed the ad account for the charity Scope after a review.

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