George & Dragon and MediaCom pick up Scope brief

Scope, the charity that supports people with disability, has appointed George & Dragon and MediaCom to handle its creative and media activity, respectively.

Scope: "end the awkward" campaign
Scope: "end the awkward" campaign

The charity called the review in December.

Grey London was the incumbent on the creative business and MediaCom previously handled the media account.

The agencies have been tasked with creating a "bigger, braver and bolder" new look for its "end the awkward" campaign which aims to change attitudes to disability.

Lisa Quinlan-Rahman, the director of external affairs at Scope, said: "We’re impressed by George & Dragon’s approach and how well it tested with our core audiences and disabled people.

"Scope has a talented, in-house creative team and we’re looking forward to working collaboratively with our agency partners for this next, exciting stage of 'end the awkward'."

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