D’Arcy has appointed George Pace to the new position of regional
managing director of its European interactive network.
Pace, 36, joins from Ogilvy Interactive in Paris where he was regional
manager and partner. He will start his new role next week and will be
based at the agency’s London offices. He will report to Wendy Riches,
the president of the D’Arcy Marketing Services Group.
Pace will also work closely with John Quarry, the president of IMP
He will oversee the running of the entire network which comprises six
offices in the UK, Denmark, Italy, Germany, Spain and France.
’D’Arcy has already established very successful specialised media units
in key markets throughout the region. This appointment signals our
strong commitment to further enhancing and growing our interactive
capabilities to provide added value to clients,’ Riches said.
American-born Pace previously worked as a director of Ogilvy Interactive
in New York where he set up and ran the company’s Detroit division which
handled the Ford.com business.
’I am excited about the opportunities of working with a world-class
organisation and being part of such a great management team,’ Pace said.