George Pace to join D’Arcy as European interactive director

D’Arcy has appointed George Pace to the new position of regional managing director of its European interactive network.

D’Arcy has appointed George Pace to the new position of regional

managing director of its European interactive network.



Pace, 36, joins from Ogilvy Interactive in Paris where he was regional

manager and partner. He will start his new role next week and will be

based at the agency’s London offices. He will report to Wendy Riches,

the president of the D’Arcy Marketing Services Group.



Pace will also work closely with John Quarry, the president of IMP

Europe.



He will oversee the running of the entire network which comprises six

offices in the UK, Denmark, Italy, Germany, Spain and France.



’D’Arcy has already established very successful specialised media units

in key markets throughout the region. This appointment signals our

strong commitment to further enhancing and growing our interactive

capabilities to provide added value to clients,’ Riches said.



American-born Pace previously worked as a director of Ogilvy Interactive

in New York where he set up and ran the company’s Detroit division which

handled the Ford.com business.



’I am excited about the opportunities of working with a world-class

organisation and being part of such a great management team,’ Pace said.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).