Georgiadis to join Walker as partner

Phil Georgiadis, the chief executive of Initiative Media, is quitting the company to join the start-up, Walker Media, as a partner.

Phil Georgiadis, the chief executive of Initiative Media, is

quitting the company to join the start-up, Walker Media, as a

partner.



Georgiadis will team up with Christine Walker, the former chief

executive of Zenith Media, at the helm of the fledgling media company,

which is a joint venture with M&C Saatchi. He will take a ’significant

stake’ in the company and his equity will come out of Walker’s 50 per

cent holding.



The duo will work together to position Walker Media as an operation

based on a high service ethic and a select team of quality people.



Walker said she had been looking for a partner with integrity and the

ability to help shape the Walker Media brand, and that Georgiadis has

strengths and capabilities complementary to her own.



’Phil has pretty much got what I haven’t got,’ Walker explained. ’He’s

more capable than I am of standing back and digesting what the marketing

issues are. He’s a deep and lateral thinker and, in terms of helping our

clients to shape their business, Phil will bring an added

dimension.’



Georgiadis said that the opportunity to have an interest in a company

like Walker Media was too good to miss. ’I wouldn’t leave Initiative to

do a similar job with another company. But Walker Media feels big and

bold and it will find a market. This is about having fun doing something

from scratch.’



He leaves Initiative after one of its most successful years, winning the

pounds 90 million media planning and buying task for Peugeot-Citroen in

the summer and restructuring to strengthen the management team. ’It

feels exciting to leave while I’m on top,’ Georgiadis added.



Marie-Jose Forissier, the chairman of Initiative Media Worldwide, said

she could appreciate Georgiadis’s decision to launch a new company

jointly.



’He leaves Initiative as a very different operation from the one he

joined,’ she added. ’Then it was an unexploited goldmine. Phil has

unveiled the strength of the team there and attracted new talent. It’s

now an extremely strong operation.’



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