German beer brand Warsteiner tells drinkers to 'do it right'

Whether you're ballooning, singing karaoke or fighting for a boxing title - in the case of Wladimir Klitschko - "whatever it is you do, do it right" insists the strident voiceover on a TV ad for German beer brand Warsteiner.

The ad, supported by cinema online and print activity, marks somewhat of a departure for German beer advertising, so often characterised by deep booming voiceovers and panoramic views of glistening lakes.

Brand: Warsteiner

Agency: Amsterdam Worldwide

Creative: Richard Gorodecky, executive creative director

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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