German beer brand Warsteiner tells drinkers to 'do it right'

Whether you're ballooning, singing karaoke or fighting for a boxing title - in the case of Wladimir Klitschko - "whatever it is you do, do it right" insists the strident voiceover on a TV ad for German beer brand Warsteiner.

The ad, supported by cinema online and print activity, marks somewhat of a departure for German beer advertising, so often characterised by deep booming voiceovers and panoramic views of glistening lakes.

Brand: Warsteiner

Agency: Amsterdam Worldwide

Creative: Richard Gorodecky, executive creative director