'the idea' by The Lab

Leeds-based agency The Lab has created a series of four TV spots to promote online gambling and games website

The £1m campaign takes a comical approach, telling the story of the client attempting to produce its first TV ad.

Four spots will run on TV from the end of this month, beginning with the ad shown here.

Prior to the campaign, put its entire marketing budget into sponsorship through Five's 'Shark' TV series. However, the relaxation of advertising laws for games led to a rethink, following the introduction of new rules in September.