Getty Images 'retro' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Picture research agency, Getty Images, has launched a new print campaign by Israeli agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.

The campaign features executions of a cassette, floppy disc and video all placed on dated wallpaper designs.

Each device is labeled for old music, images and footage.

The idea behind the campaign is to communicate that Getty houses old as well as new material, with a back catalogue of retro music, photos and films.


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