GGT puts the fizz into Skips with animated campaign for Skips

GGT Advertising has created an animated branding campaign for KP Skips which introduces two new characters - Sidney, and his best friend, Alfie.

GGT Advertising has created an animated branding campaign for KP

Skips which introduces two new characters - Sidney, and his best friend,

Alfie.



The three-week campaign features the new endline: ’They fizzibly

melt.’



Sidney loves Skips and has a hidden talent: when he eats one, it fizzes

and melts - and something else does too.



The campaign comprises two stop-frame animated 30-second ads and one

ten-second execution. The first film shows Alfie and Sidney walking down

a street where everything is shaking because of a builder’s drill. The

vibrations cause a baby to cry and make Sidney lose half of his packet

of Skips. His solution is to eat one of his remaining Skips and make the

builder’s drill ’fizz and melt’ away. The grateful mother gives the boys

a fresh packet of Skips that she has in the pram.



The second ad shows the boys on a beach, where Sidney saves Alfie’s

sandcastle from destruction by making an approaching wave disappear. A

dreadlocked surfer falls flat on his face in the sand.



The ten-second ad features Alfie with his hand stuck in a pillar

box.



Sidney’s Skip makes the box disappear.



The work breaks next week and was created by GGT’s executive creative

director, Jay Pond-Jones, with Steve Williams, Simon Hardy and Robert

Saville, the agency’s former joint creative director who left the agency

last December.



The campaign was directed by Derek Mogford through Bazaar, the

commercials subsidiary of the Spitting Image production company. Media

planning and buying are through Leo Burnett.



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