GGT’s Pond-Jones leaves for Mother

Jay Pond-Jones, the executive creative director of GGT, has stunned the agency by handing in his resignation to rejoin his former partner, Robert Saville, at Mother.

Jay Pond-Jones, the executive creative director of GGT, has stunned

the agency by handing in his resignation to rejoin his former partner,

Robert Saville, at Mother.



Pond-Jones’s shock departure comes just weeks after he brought in the

ex-TBWA creative, Trevor Beattie, to help him run GGT’s creative

department, and his decision effectively catapults Beattie into the

hotseat.



Pond-Jones shared the creative directorship of GGT with Saville until

the end of last year, when the latter left to set up Mother on the back

of the Channel 5 account (Campaign, 13 December 1996).



Pond-Jones said: ’I am walking away from a fantastic job and taking a

step into the unknown. I don’t imagine it will be easy, but I am

following my heart and now is the right time to do it.’



Saville and Pond-Jones will work together on some projects but he

stressed: ’We will not be cranking out ads all day.’ Pond-Jones’s move

was triggered by his involvement in the launch of a retail venture, and

by a commission to write a film script with the director, Daniel

Kleinman.



Pond-Jones added: ’I am not walking away from advertising but I also

want to work on other creative projects.’ Mother’s staff line-up

includes the Dutch creatives, Erik Kessels and Johan Kramer, and the

former Bartle Bogle Hegarty board account director, Stef Calcraft.



Mother is already involved in a TV series and the design of software and

Websites, as well as the Channel 5 ad campaign and new work for Emap

Radio’s Magic AM.



Saville said: ’People with creative solutions to problems are a valuable

commodity. At Mother, clients have direct access to their talent in an

atmosphere that brings in a new perspective without traditional agency

strictures.’



Beattie, who is now the sole creative director of GGT, admitted he was

’disappointed’ by Pond-Jones’s departure after the duo spent a

successful two months working together to bring in a host of new clients

including Pretty Polly, Wrigley’s and French Connection.



Beattie commented: ’We have been doing great things here but Jay is

following his heart and I admire that. I joined GGT because I had found

the right people to work with, and I am sad that one of those people is

going.’



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