GGT wins Heathrow Express account in joint pitch with BLM

GGT has won the pounds 2 million task of launching BAA’s Heathrow Express, the 15-minute high-speed rail link between Heathrow Airport and Paddington, which opens in June.

GGT has won the pounds 2 million task of launching BAA’s Heathrow

Express, the 15-minute high-speed rail link between Heathrow Airport and

Paddington, which opens in June.



Heathrow Express drew up a shortlist of six agencies after an initial

tender attracted 62 replies. GGT - which won the business after a final

three-way pitch against BMP4 and M&C Saatchi - is charged with creating

press, radio and TV work.



Jeremy Job, the marketing director for Heathrow Express, said: ’GGT came

out the strongest in terms of understanding our business.’ The brief is

to build awareness and encourage trial of the service.



GGT pitched with Booth Lockett Makin, which will handle media. Black Cat

has won the below-the-line brief.



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