SectorAgencies, Fashion/clothing, FMCG and Cosmetics / toiletries
R/GA London has launched a digital platform for the hair styling brand GHD.
Ghdhair.com acts as an online source of "hair inspiration" for consumers and hair stylists. It also allows users to showcase their work, create mood boards for clients and find models and photographers.
The work was creatively directed by Chris Williams and art directed by Peter Jupp. The interaction designer was Stuart Taylor.