GHD 'Scarlet Collection' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created print work for GHD, the hair-styling brand, featuring Katy Perry for the launch of its Scarlet Collection.

The ads, which were shot by the photographer David LaChapelle, show Perry appearing with a 20s makeover as Snow White. The print campaign launched in women’s glossies this month.