Gio Compario on rocky ground in latest Gocompare ad

Opera singer Gio Compario rocks out in the Stone Age in the latest ad for Gocompare.com.

The ad, which airs on Monday (26 September), shows Compario flown into the Stone Age by a flying reptile. Aiming to draw on comparisons with the Raquel Welch film, ‘One Million Years BC’, the ad features two young attractive cave women who have just invented the wheel.

The ad continues to use Compario’s famous ‘Go compare’ song with a rock twist. It was created by Yellow Boat Music and features American drummer Shay Godwin and lead guitarist Jan Cyrka.

The campaign was created by Gocompare.com’s in-house marketing team. The creative concept was developed by Siân and Chris Wilkins, and Groundglass was the production company.

Nick Hall, head of marketing at Gocompare.com, said: "This advert takes ‘rock opera’ to a whole new level. We think viewers are going to love it. The CGI characters and backgrounds are fantastic and every time you watch it, you see more of the detail.

"The rocked-up version of the Gocompare song is our favourite so far and it will definitely wake people up in the ad breaks. Move over Queens of the Stone Age – the King of the Stone Age is here and his name is Gio Compario."

Gocompare is holding a review of its £28m UK media planning and buying account. The account is currently held by MEC.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).