Glamour to extend brand with paid-for CD

Conde Nast's Glamour magazine is launching its first brand extension with the release of a branded compilation CD for the retail market.

The CD will be released for sale at record shops next week and follows a series of Glamour covermounted CDs. It was created by Warner Music, which is supporting the Glamour CD with a marketing campaign that includes some TV activity.

The CD features artists including Justin Timberlake, Moby and Britney Spears.

"Following the huge success of the Glamour covermount CDs, there was an overwhelming demand from our readers for a Glamour CD," Jo Elvin, the editor of Glamour, explained.

Glamour, the two-year-old, handbag-sized title, is the market leader in the women's monthly magazine sector. The February ABCs recorded a 23.1 per cent year-on-year increase in its circulation to 537,474.

However, with a cover price of £1.80, compared with an average price of £2.80 for the sector, it is also among the cheapest of the women's magazines and has been involved in a price war with The National Magazine Company's title Company.

Simon Kippin, Glamour's publishing director, said: "This is Glamour's first venture into the world of licensing and a retail compilation CD is the strongest indication that it is growing beyond its original remit to become a true lifestyle brand."

We chose to work with Warner Music because they have a tremendously successful track record in producing and marketing compilation albums and demonstrated a thorough understanding of the Glamour ethos".

Warner Music is part of the AOL Time Warner empire, which includes the publishers IPC Media.

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