Glamour holds lead in tough women's monthlies market

Glamour magazine, the handbag-sized glossy, managed to retain its top spot as the biggest-selling women's monthly magazine, despite posting a slight circulation drop of 0.4 per cent on the previous year, according to the latest Audit Bureau of Circulations figures.

Glamour holds lead in tough women's monthlies market

The Condé Nast title sold an average 547,607 copies for the last six months of 2008.

Second in the sector, The National Magazine Company's Cosmopolitan magazine saw a drop of 2.1 per cent on the same period last year, selling an average 450,836 copies from June to December 2008.

Bauer's glossy weekly Grazia recorded a flat circulation of 227,156.

NatMags' Good Housekeeping saw a sharp decrease of 8.3 per cent, selling 425,407 copies.

IPC Media's Woman & Home managed to buck the downward trend in the women’s glossies, posting an impressive 5.1 per cent rise on the previous year to record a circulation of 353,160.

In the celebrity sector, Northern & Shell's OK! Magazine posted a sharp 25.6 per cent drop, selling 508,504 copies.

Bauer’s Heat also saw a large fall, declining 11.7 per cent on the year with 470,475 sales. Hello! managed to buck the trend and posted a 7.1 per cent increase on the year, selling 423,649 copies.

Take a Break retained the top spot in the women’s weekly sector, despite a drop of 5.8 per cent in sales on the year, while Closer stayed in second place despite a decline of 1.6 per cent on the year, selling 539,991 copies.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).