Glanvill takes on MindShare post

MindShare has lured Jed Glanvill, a planning director at BBJ, to become a managing partner of the agency and spearhead a new dotcom division.

MindShare has lured Jed Glanvill, a planning director at BBJ, to

become a managing partner of the agency and spearhead a new dotcom

division.



Mandy Pooler, the chief executive of MindShare, said that client demand

had driven the launch of the division: ’Despite the fashionably cynical

attitude to dotcoms, we’re convinced that they’re here to stay. But

dotcom clients require a different way of working and have different

needs. They want above the line, below the line, through the line, round

the line and they want it yesterday.



’There is so much more we can do for them in terms of customer

relationship management systems, so it’s worth investing in a smart

resource like Jed.’



As well as building a team for the new division - which will be separate

from MindShare Digital - Glanvill will have responsibility for new

business, a function he also covered at BBJ.



Glanvill has been at BBJ since its third year of operation, having

joined as a graduate trainee in 1992. Since then, he has moved up the

ranks, finally taking the planning director position - which he shared

with Tim Elton, now sole planning director - in 1998.



’Of all the top ten agencies, MindShare has the best potential to move

forward,’ Glanvill said. ’There is a huge pot of specialists there and

part of my job is to draw on that expertise, telling new and existing

clients about it. I had a great eight years at what is a competitive

media agency and BBJ has moved forward through some difficult times, but

now I can be more in control of what happens. MindShare gives me room to

make a difference.’



Pooler added: ’He’s a great frontman; very entrepreneurial and sparky. I

also like the fact that he’s been at BBJ for so long, as loyalty is

scarce. He sticks with his clients and understands them.’



BBJ is looking outside the agency for a replacement for Glanvill and it

is thought that the agency has drawn up a shortlist.



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