MindShare has lured Jed Glanvill, a planning director at BBJ, to
become a managing partner of the agency and spearhead a new dotcom
Mandy Pooler, the chief executive of MindShare, said that client demand
had driven the launch of the division: ’Despite the fashionably cynical
attitude to dotcoms, we’re convinced that they’re here to stay. But
dotcom clients require a different way of working and have different
needs. They want above the line, below the line, through the line, round
the line and they want it yesterday.
’There is so much more we can do for them in terms of customer
relationship management systems, so it’s worth investing in a smart
resource like Jed.’
As well as building a team for the new division - which will be separate
from MindShare Digital - Glanvill will have responsibility for new
business, a function he also covered at BBJ.
Glanvill has been at BBJ since its third year of operation, having
joined as a graduate trainee in 1992. Since then, he has moved up the
ranks, finally taking the planning director position - which he shared
with Tim Elton, now sole planning director - in 1998.
’Of all the top ten agencies, MindShare has the best potential to move
forward,’ Glanvill said. ’There is a huge pot of specialists there and
part of my job is to draw on that expertise, telling new and existing
clients about it. I had a great eight years at what is a competitive
media agency and BBJ has moved forward through some difficult times, but
now I can be more in control of what happens. MindShare gives me room to
make a difference.’
Pooler added: ’He’s a great frontman; very entrepreneurial and sparky. I
also like the fact that he’s been at BBJ for so long, as loyalty is
scarce. He sticks with his clients and understands them.’
BBJ is looking outside the agency for a replacement for Glanvill and it
is thought that the agency has drawn up a shortlist.