GlaxoSmithKline 'the crowd is my only drug' by TBWA\London

GlaxoSmithKline has marked its role as the official laboratory services provider for London 2012 with its first UK ad to celebrate anti-doping science.

"The crowd is my only drug", by TBWA\London, launches on the day the official anti-doping laboratory for the Games becomes operational.

The work was written by Fabio Abram, art directed by Braulio Kuwabara and directed by Scott Lyon through Outsider.


Executive creative director
Creative director/writer
Creative director/art director
Chief strategy officer
Strategic planner
Group account director
Account executive
Head of broadcast
Production manager
GlaxoSmithKline SVP global communications
GlaxoSmithKline VP corporate communications
GlaxoSmithKline programme director
Production company
Director - Scott Lyon Producer - Zeno Campbell-Salmon
Editor - Art Jones at Work Film Editor
Sound Engineer

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