Glenmorangie and 1576 take Scottish Grand Prix prize

- Glenmorangie and its advertising agency, 1576, picked up the Grand Prix at last week's IPA Scottish Advertising Effectiveness Awards, which were chaired by Nigel Bogle.

- Glenmorangie and its advertising agency, 1576, picked up the Grand Prix at last week's IPA Scottish Advertising Effectiveness Awards, which were chaired by Nigel Bogle.

As well as the Grand Prix, 1576 also picked up a Gold award for Glenmorangie, a Silver award for the Scottish National Blood Transfusion Service and two Bronze awards for Radio Forth and the Scottish Tourist Board.

The Glenmorangie campaign is based in a mythical glen of tranquility where two young men enjoy the peaceful scenery as they indulge in a drink of Glenmorangie.

Ruth Lees, the head of planning at 1576, argued that the advertising campaign increased sales of the malt whisky by 48 per cent. Along with the Media Business Scotland, the agency decided to start the crucial Christmas campaign earlier than its rivals, a strategy which Lees says paid off immediately.

Glasgow-based agency, the Bridge, also perfomed well, winning three Golds -- two for the Health Education Board of Scotland and one for Strathclyde Police. The HEBS work also won a special prize for most innovative use of media for its Big 3 campaign, which works against heart disease, cancer and strokes. It was put together in association with FB Media Direction and won the media award essentially for putting all three diseases together into the one campaign.

Scotland's biggest advertising agency, Faulds, has pulled out of IPA membership and therefore did not enter the awards this year. The region's other big shop, the Leith Agency, won four of the seven silvers awarded and two of the nine bronzes.



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