Glenmorangie seeks shop after WCRS split

Glenmorangie, the single-malt whisky brand, is seeking a UK advertising agency to handle its £6 million account after parting company with WCRS.

Glenmorangie...WCRS cited 'differences in direction'
Glenmorangie...WCRS cited 'differences in direction'

The review is being handled directly by the brand.

WCRS picked up Glen­morangie’s business in 2010 – the agency’s biggest win of the year. However, they have parted company due to "differences in direction", according to WCRS.

Glenmorangie, which spends the bulk of its UK ad budget on press and outdoor campaigns, produced all of its above-the-line work in-house before appointing WCRS. The agency won the account after a competitive pitch.

Last year, WCRS created a global campaign for Glen­morangie using the strap-line: "Unnecessarily well made." The multimillion-pound campaign included illustrations of other things that are "well made", such as a rhino and a car.

Story UK, Glenmorangie’s below-the-line agency, is unaffected by the review.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More