GLL leisure charity appoints Spinnaker to digital task

GLL, the charitable leisure and fitness group, has appointed Spinnaker to develop its new website and digital strategy as it looks to bolster its online presence.

GLL: appoints Spinnaker
GLL: appoints Spinnaker

GLL, which operates over 100 public leisure centres, is looking to create better user experience and encourage content sharing, ahead of the London 2012 Olympic Games.

The agency won the business following a four-way pitch against undisclosed agencies.

The appointment comes as GLL is undergoing a rebrand. Earlier this month (6 October) it appointed Albion to create a new brand positioning, working in tandem with the Government’s Change4Life initiative.

Follow Sarah Shearman on Twitter @shearmans

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).