GLL, which operates over 100 public leisure centres, is looking to create better user experience and encourage content sharing, ahead of the London 2012 Olympic Games.
The agency won the business following a four-way pitch against undisclosed agencies.
The appointment comes as GLL is undergoing a rebrand. Earlier this month (6 October) it appointed Albion to create a new brand positioning, working in tandem with the Government’s Change4Life initiative.
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