GLOBAL ADVERTISING: 2003: World Bull Markets

With much of the world in slowdown or recession, which ad markets are set to show the most growth in 2003? ZenithOptimedia provides some predictions.

LITHUANIA 13.0

Population (m) 3.5

GDP USdollars m 2003 13,599

Adspend as percentage of GDP 2003 USdollars m 0.47

Estimated TV adspend 2003 USdollars m 27

Estimated newspaper adspend 2003 USdollars m 20

Estimated magazine adspend 2003 USdollars m 7

Estimated total adspend 2002 USdollars m 56

Estimated total adspend 2003 USdollars m 63

Year-on-year percentage growth 2003 v 2002 13.0

HUNGARY 18.0

Population (m) 9.9

GDP USdollars m 2003 61,150

Adspend as percentage of GDP 2003 USdollars m 2.16

Estimated TV adspend 2003 USdollars m 842

Estimated newspaper adspend 2003 USdollars m 167

Estimated magazine adspend 2003 USdollars m 161

Estimated total adspend 2002 USdollars m 1,117

Estimated total adspend 2003 USdollars m 1,318

Year-on-year percentage growth 2003 v 2002 18.0

MEXICO 15.8

Population (m) 101.8

GDP USdollars m 2003 647,830

Adspend as percentage of GDP 2003 USdollars m 0.55

Estimated TV adspend 2003 USdollars m 2,247

Estimated newspaper adspend 2003 USdollars m 502

Estimated magazine adspend 2003 USdollars m 297

Estimated total adspend 2002 USdollars m 3,245

Estimated total adspend 2003 USdollars m 3,590

Year-on-year percentage growth 2003 v 2002 15.8

VENEZUELA 21.3

Population (m) 24.6

GDP USdollars m 2003 125,088

Adspend as percentage of GDP 2003 USdollars m 1.28

Estimated TV adspend 2003 USdollars m 1,099

Estimated newspaper adspend 2003 USdollars m 312

Estimated magazine adspend 2003 USdollars m 21

Estimated total adspend 2002 USdollars m 1,843

Estimated total adspend 2003 USdollars m 2,237*

Year-on-year percentage growth 2003 v 2002 21.3

ROMANIA 24.3

Population (m) 22.4

GDP USdollars m 2003 43,161

Adspend as percentage of GDP 2003 USdollars m 1.62

Estimated TV adspend 2003 USdollars m 557

Estimated newspaper adspend 2003 USdollars m 59

Estimated magazine adspend 2003 USdollars m 37

Estimated total adspend 2002 USdollars m 653

Estimated total adspend 2003 USdollars m 700

Year-on-year percentage growth 2003 v 2002 24.3

ARGENTINA 10.0

Population (m) 36.2

GDP USdollars m 2003 117,834

Adspend as percentage of GDP 2003 USdollars m 1.44

Estimated TV adspend 2003 USdollars m 149

Estimated newspaper adspend 2003 USdollars m 110

Estimated magazine adspend 2003 USdollars m 36

Estimated total adspend 2002 USdollars m 489

Estimated total adspend 2003 USdollars m 538*

Year-on-year percentage growth 2003 v 2002 10.0

TURKEY 31.6

Population (m) 68.6

GDP USdollars m 2003 156,041

Adspend as percentage of GDP 2003 USdollars m 0.51

Estimated TV adspend 2003 USdollars m 340

Estimated newspaper adspend 2003 USdollars m 290

Estimated magazine adspend 2003 USdollars m 35

Estimated total adspend 2002 USdollars m 772

Estimated total adspend 2003 USdollars m 798

Year-on-year percentage growth 2003 v 2002 31.6

RUSSIA 41.4

Population (m) 144.4

GDP USdollars m 2003 333,640

Adspend as percentage of GDP 2003 USdollars m 0.81

Estimated TV adspend 2003 USdollars m 1,300

Estimated newspaper adspend 2003 USdollars m 450

Estimated magazine adspend 2003 USdollars m 340

Estimated total adspend 2002 USdollars m 1,920

Estimated total adspend 2003 USdollars m 2,715

Year-on-year percentage growth 2003 v 2002 41.4

INDIA 13.4

Population (m) 1,017.5

GDP USdollars m 2003 582,191

Adspend as percentage of GDP 2003 USdollars m 0.38

Estimated TV adspend 2003 USdollars m 898

Estimated newspaper adspend 2003 USdollars m 1,022

Estimated magazine adspend 2003 USdollars m 0

Estimated total adspend 2002 USdollars m 1,926

Estimated total adspend 2003 USdollars m 2,183

Year-on-year percentage growth 2003 v 2002 13.4

CHINA 10.9

Population (m) 1,285.0

GDP USdollars bn 2003 1,314,121

Adspend as percentage of GDP 2003 USdollars m 0.47

Estimated TV adspend 2003 USdollars m 2,527

Estimated newspaper adspend 2003 USdollars m 2,305

Estimated magazine adspend 2003 USdollars m 173

Estimated total adspend 2002 USdollars m 5,615

Estimated total adspend 2003 USdollars m 6,230

Year-on-year percentage growth 2003 v 2002 10.9

MYANMAR (BURMA) 59.8

Population (m) 48.4

GDP USdollars m 2003 10,965

Adspend as percentage of GDP 2003 USdollars m 0.08

Estimated TV adspend 2003 USdollars m 3.3

Estimated newspaper adspend 2003 USdollars m 2.0

Estimated magazine adspend 2003 USdollars m 3.0

Estimated total adspend 2002 USdollars m 5.7

Estimated total adspend 2003 USdollars m 9.1

Year-on-year percentage growth 2003 v 2002 59.8

LAOS 13.0

Population (m) 5.4

GDP USdollars m 2003 1,937

Adspend as percentage of GDP 2003 USdollars m 0.31

Estimated TV adspend 2003 USdollars m 2.6

Estimated newspaper adspend 2003 USdollars m 1.2

Estimated magazine adspend 2003 USdollars m 1.0

Estimated total adspend 2002 USdollars m 5.4

Estimated total adspend 2003 USdollars m 6.1

Year-on-year percentage growth 2003 v 2002 13.0

VIETNAM 13.6

Population (m) 79.2

GDP USdollars m 2003 37,997

Adspend as percentage of GDP 2003 USdollars m 0.48

Estimated TV adspend 2003 USdollars m 103

Estimated newspaper adspend 2003 USdollars m 55

Estimated magazine adspend 2003 USdollars m 0

Estimated total adspend 2002 USdollars m 162

Estimated total adspend 2003 USdollars m 184

Year-on-year percentage growth 2003 v 2002 13.6

INDONESIA 18.4

Population (m) 214.8

GDP USdollars m 2003 186,939

Adspend as percentage of GDP 2003 USdollars m 0.81

Estimated TV adspend 2003 USdollars m 969

Estimated newspaper adspend 2003 USdollars m 389

Estimated magazine adspend 2003 USdollars m 82

Estimated total adspend 2002 USdollars m 1,285

Estimated total adspend 2003 USdollars m 1,521

Year-on-year percentage growth 2003 v 2002 18.4

ZenithOptimedia's calculations are shown here for the 14 fastest-growing

markets predicted for year-on-year growth. Population for 2002.

All growth figures are in current prices. All figures except those with

asterisks are in US dollars at average 2002 exchange rates.

*Exchange rates used: Argentina, US$1=3.5 pesos; Venezuela,

US$1=1.049 bolivars.

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