Global CMOs: people want storymaking not storytelling

People are not interested in traditional advertising, they want uninterrupted experiences, "storymaking" not storytelling, the Cannes Lions festival was warned by a panel of global marketers.

In the first of its "Wake Up with The Economist" panel sessions, the brand's executive editor Daniel Franklin hosted a candid conversation and debate with chief marketing officers Diana O'Brien of Deloitte, Raja Rajamannar of Mastercard, and Marc Mathieu of Samsung Electronics America.

Among topics discussed were:

  • The role of the CMO is changing, and so are the skillsets on their teams
  • People are not interested in traditional advertising, they want uninterrupted experiences
  • Technology has democratised content creation – we are all empowered creators
  • Risk-taking is necessary while failure can be valuable
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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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