Feature

Global Power List 2010: H - K

H

HAAS, CHRISTIAN

Job: Creative director, associate partner

Company: Goodby, Silverstein & Partners

Age: 36

Killer power fact

His work for clients Sprint, General Electric, HP, eBay and Adobe has helped propel Goodby, Silverstein to uber domination of the digital agency scene in the US.

Path to power

Hass grew up in Brazil. He says his ad career began at age four, when a nanny no-show forced his mother to bring him to work at her ad agency and he watched the agency reel 26 times. He worked as a film production editor, an art director and creative director in Brazil, before founding Vizio, a Brazilian interactive agency. He sold it to Organic and spent seven years as its managing director in Sao Paulo, then as a group creative director in San Francisco.

Deals and deeds

Goodby has created and manufactured a case for Sprint that turns Apple's iPad into a 4G device. It's the first product made by the agency - from concept to production.

What he says

"The global recession put clients on hold and agencies on standby. And as innovation gave way to activation, creativity entered a forced hibernation (think Han Solo frozen in Carbonite). Now that the economy is recovering, creative minds are coming out of the hibernation, hungrier than ever (think polar bear waking up after a six-month fast)."

What people say

"His work is inspiring, original and compelling. He is an extraordinarily gifted artist" - Bill Morgan, senior VP corporate brand, Sprint.

Would you believe it?

Haas has made a name for himself as a San Francisco food blogger, at nosaladasameal.com.

The year ahead

More product innovations, such as the Goodby-designed case for Sprint.

HACKETT, LARRY

Job: Managing editor

Publication: People

Killer power fact

Hackett is the man at the editorial helm of America's most renowned outlet for celebrity gossip.

Path to power

Hackett was named deputy managing editor at People magazine in December 2004. He joined the weekly in 1998 as a senior editor. In 2001 he was named an assistant managing editor, overseeing the magazine's entertainment coverage, and he was promoted to the post of executive editor in August 2003. Before joining People, Hackett worked for more than eight years at the New York Daily News as a national reporter, entertainment reporter and features editor.

Deals and deeds

He's not been afraid to pay top dollar for exclusives - and as such has attracted criticism for fuelling an inflationary spiral in chequebook journalism.

What he says

"In a world where people like Paris Hilton can get famous, someone like Angelina Jolie is just so much more profoundly interesting" - Hackett comes over all philosophical.

What people say

"They made me look crazy as heck" - Justin Bieber questions People magazine's journalistic integrity under Hackett.

Would you believe it?

Singer Bieber was unhappy about his cover photo for People earlier this year.

The year ahead

The market for celebrity magazines and websites is ferociously competitive, so Hackett has his work cut out to stay ahead of the pack in the US - meanwhile, international expansion is also on the agenda this year, with the company looking at the potential of several markets in Europe.

HAMDALLA, MOHAMED

Job: Executive creative director

Company: Leo Burnett Cairo

Age: 38

Killer power fact

Executive creative director at Leo Burnett Cairo may not sound like a world-ranking job title, but the single most-respected and most-awarded creative director in the Arab world has won four consecutive Grands Prix at the Cannes Lions-organised Dubai Lynx since its inception in 2007. Amir Kassaei, president of the TV/cinema, print, outdoor and radio jury, described this year's Lynx winner for the television station Melody Aflam as a "masterpiece" (see "Deals and deeds" below), with Hamdalla now considered the pin-up boy of Arab creativity.

Path to power

After graduating with a degree in business administration, Hamdalla joined Leo Burnett. For the first eight months not one of his ideas was sold, but his career was transformed when he took the director's chair and began to create and direct commercials.

Deals and deeds

A series of idents, "Arabic films - the mother of all foreign films", for television station Melody Aflam won the Grand Prix at this year's Dubai Lynx and is regarded as the greatest TV work to ever emerge from the Middle East and North Africa.

What he says

"I dream of making the whole world love Egypt."

What people say

With the region's creative community obsessed with the concept of "local flavour", Hamdalla and his team have created "a new art of storytelling that pays tribute to the wealth of their culture".

Would you believe it?

Hamdalla's father told him to apply for an account executive job because he thought it had something to do with accounting.

The year ahead

Hamdalla's challenge is to keep raising the creative bar in the Arab world.

HARMSWORTH, JONATHAN, 4TH VISCOUNT "ROTHERMERE"

Job: Chairman

Company: Daily Mail & General Trust

Age: 42

Killer power fact

The Daily Mail is still a hugely influential newspaper in the UK - thanks in no small part to Rothermere's steady hand on the tiller.

And, though the recession has taken its toll on the Rothermere family fortunes, he's now worth about £600 million.

Path to power

He not only inherited his place in the peerage but also control of the family company (it's a public company, but the share structure makes loss of control all but impossible) at the death of his father, Vere Harmsworth, in 1998. He had previously been managing director of one of the group's newspapers, the Evening Standard.

Deals and deeds

On a sentimental level, the sale of the Standard last year to Russian businessman Alexander Lebedev was, Harmsworth says, the most painful act he's had to carry out in recent years. It was good business.

What he says

"I was very emotionally attached to the Standard. Along with the death of my parents, it has been one of the hardest things to live through in my life."

What people say

"The lord of Middle England" - the headline to a profile piece in a rival newspaper, capturing the notion that DMGT's flagship newspapers are middlebrow and aimed at the middle class.

Would you believe it?

He imposes a ban on the use of corporate jets and encourages executives to go club or economy rather than first class.

The year ahead

Although progress online has been encouraging, Rothermere will hope that continues while advertising revenues continue to return in print.

HEEKIN, JIM

Job: Chairman and CEO

Company: Grey Group

Age: 60

Killer power fact

He's a seasoned professional whose job it is to "fix" Grey on behalf of its WPP owner and make it relevant within a changed communications landscape. He's a good fit with Grey's US-centric clients such as Procter & Gamble.

Path to power

He forged his reputation as a tough Madison Avenue operator while rising through the ranks at JWT in New York, where he was general manager, and as president of McCann Erickson North America where he helped to bring major accounts such as Motorola and Mastercard into the network.

Deals and deeds

He's established himself at Grey after less-than-happy endings to his periods at McCann, where he complained of being made the fall guy for a disappointing network performance, and at Euro RSCG, where he was frozen out in a management reshuffle.

What he says

On graduating in psychology: "I didn't get to be a real psychologist - but I think I'm a practising one."

What people say

"Heekin is punchy and functional. Not great table manners, if you know what I mean" - a former colleague.

Would you believe it?

Harley-riding Heekin is the son of a former Ogilvy & Mather president also called James. However, he began his working life not in advertising, but as a schoolteacher.

The year ahead

He's turned Grey away from his legendary predecessor Ed Meyer's almost total focus on account management into a network in which creative and planning enjoy some status (see Tor Myhren's entry on p44). That said, he has still to convince everybody that the leopard has changed its spots.

HENRETTA, DEB

Job: Group president, Asia

Company: Procter & Gamble

Age: 51

Killer power fact

Henretta is responsible for the entire Asia business of the world's largest advertiser. This comprises more than 100 brands and is worth about $14 billion.

Path to power

Armed with an MA in communications and advertising, Henretta joined P&G as a marketing assistant on Bold in 1985. She progressed fast to become the president of global baby care in 2001, and took on her current job in 2005.

Deals and deeds

Most famously, Henretta is credited with turning a failing nappy business - Pampers - into a growth engine that is now worth $7 billion. She is a member of the Singapore economic development board and is active in stimulating growth and investment opportunities for Singapore through the country's economic strategies committee.

What she says

"Work is a very important aspect in my life to keep me intellectually stimulated, and encourages a curiosity to keep learning. That said, it is one aspect of my very multifaceted life. Looking at it philosophically, I don't live to work, I work to live!"

What people say

Henretta is up there with Oprah Winfrey as one of the world's most powerful women.

Would you believe it?

Henretta is one of the youngest-ever division presidents at P&G and is a self-described "soccer mom".

The year ahead

Henretta did a good job of keeping P&G's fortunes steady through the worst of the downturn. She predicts a "rebounding of growth across Asia in many, if not all, of the categories in which we compete".

HEYNIKE, PETRAEA

Job: Executive VP in charge of marketing and sales

Company: Nestle

Age: 63

Killer power fact

Heynike sits on Swiss food giant Nestle's executive board, reporting to Paul Bulcke, the CEO.

Path to power

With 37 years at Nestle, Heynike was appointed overall marketing chief in 2009, after running Nestle Canada. Pretoria-born Heynike started as a market researcher for a South African drug company, joining Nestle in South Africa in 1972.

Deals and deeds

Group sales revenues rose 1.9 per cent in 2009, despite a tough market. Branded a "sleeping giant" in the past, Kit-Kat and Milky Bar owner Nestle is much more assertive in its marketing now. It invested £43 million to push Nescafe in TV and multimedia in 2009 and this year, the largest spend in the brand's 70-year history. Heynike is responsible for Nespresso, the group's fastest-growing brand, thanks partly to its advertising star George Clooney.

What she says

"The Nestle approach is local, local, local and that is our force."

What people say

"She looks like everyone's favourite grandmother," one Swiss journalist wrote.

Would you believe it?

She is nicknamed, somewhat unimaginatively, Madame Chocolate because she headed Nestle's, um, chocolate strategy. A mother of three, she speaks English, French and Afrikaans.

The year ahead

Nestle has been an avid acquirer of brands, but the company needs to achieve higher organic growth in the face of the Kraft challenge - it was an initial suitor for Cadbury but withdrew.

HEGARTY, SIR JOHN

Job: Worldwide creative director

Company: Bartle Bogle Hegarty

Age: 66

Killer power fact

One of adland's true global superstars, the luminous Hegarty's ongoing passion for advertising and commitment to creativity help BBH punch above its weight and keep the talent magnet potent.

Path to power

Hegarty started his career as Charles Saatchi's art director partner, before going his own way. Breaking away from TBWA in 1982 with Nigel Bogle and John Bartle to launch BBH, he quickly established his own and the agency's reputation through work for Levi's, Audi and Whitbread.

Deals and deeds

With just about every creative honour going, personally and via BBH, Hegarty has spent the past few years on the world stage as BBH expands its micro-network into Asia and the Americas.

What he says

"I am cursed with being an incorrigible optimist."

What people say

Long-time creative partner Barbara Noakes once described the telegenic Hegarty as the "best art-directed man in the business". BBH co-founder Bogle calls him "the acceptable face of advertising".

Would you believe it?

Hegarty now produces his own wine, Hegarty Chamans, from his vineyard in the Languedoc. The label echoes the famous BBH black sheep logo.

The year ahead

His passion showing little signs of dimming; Hegarty will continue to co-pilot the next stage of BBH's development. There's a project about how to turn good work into great work in the offing.

And turning out a mean vintage red or two is bound to be somewhere on his list.

HILTON, PEREZ

Job: Founder

Company: Perezhilton.com

Age: 32

Killer power fact

Celebrity blogger Hilton (real name Mario Lavendeira Jnr) has a website that averages about 1.5 million unique hits a day, ranking just inside the top 200 US sites. It heavily influences other new and mainstream media. The audience skews heavily towards females between 18 and 24, making the site an ideal platform for the entertainment and fashion industry to influence this demographic. Forbes named him number one on its 2010 Web Celeb list.

Path to power

In just five years, Hilton has gone from failed actor to Hollywood tastemaker and troublemaker. He has established his reputation with often vicious character assassination of celebrities such as Jennifer Aniston, and by outing gay celebrities.

Deals and deeds

The modern media climate means Hilton's reach and influence is undeniably huge. Thanks to regular accusations of homophobia, favouritism, defamation and copyright infringement, Hilton is never far from controversy.

According to Wall Sreet analysts, the site generates $8 million a year.

What he says

Dubbing himself "the queen of all media", Hilton claims that he reports only "the truth".

What people say

Hilton is snappily described as "the star-spangled superbitch blogger".

Would you believe it?

In 2007, Hilton (who is of Cuban descent) erroneously announced the death of Fidel Castro. The site describes itself as "Hollywood's most-hated website". He once sketched a penis on the face of a photograph of the singer Miley Cyrus.

The year ahead

Hilton is working hard to transfer his brand to the offline mainstream at the same time as monetising his traffic, but may eventually be compromised by self-generated contoversy.

HUFFINGTON, ARIANNA

Job: Founder

Company: The Huffington Post

Age: 59

Killer power fact

In 2009, Huffington came 12th in Forbes magazine's list of the most influential women in media.

Path to power

Born Arianna Stassinopoulos in Greece, Huffington began acquiring a public profile in 1994 when she was a member of an (unsuccessful) campaign team backing her husband Mike's bid to become a senator. Through her campaigning work on social and political issues she emerged as a pioneer blogger.

Deals and deeds

During 2009, The Huffington Post began launching local HuffPosts, including sites serving Chicago, New York, Denver and Los Angeles.

What she says

"I didn't kill newspapers, darling" - part of her Webby Awards acceptance speech in 2009, repeated to the 4As conference in March 2010.

What people say

"The only difference between us and The Huffington Post is we pay our contributors" - Mathias Dopfner, the CEO of Axel Springer.

Would you believe it?

In the 70s, having been president of Cambridge University's prestigious debating club, the Cambridge Union Society, she became a regular face on a number of British TV panel shows, including Face the Music, where she met and fell in love with the author and broadcaster Bernard Levin, moving to the US when he refused to marry her.

The year ahead

The Huffington Post made a modest profit in 2009 - thanks to traffic generated by news aggregation sites. But with established media owners such as News Corp beginning to erect paywalls in an effort to counter aggregators, The Huffington Post may need to rethink its business model.

HUNT, JOHN

Job: Worldwide creative director

Company: TBWA\Worldwide

Age: 54

Killer power fact

A pioneering figure in South African advertising, Hunt was the first working creative to be elected to the South African Advertising Hall of Fame.

Path to power

His passport to the network's top creative job came after he built TBWA\Hunt\Lascaris into one of South Africa's best agencies, and also one of the most influential creative shops within the TBWA empire.

Deals and deeds

He combines his day job with authorship. He once won the title of South African playwright of the year for Vid Alex, a condemnation of apartheid-era censorship. He wrote The Art Of The Idea, a book urging people to trust their instincts and be prepared to endure initial ridicule.

What he says

"A complacent genius is no good. I look for people who are restless, never satisfied. I feel skill is something you can work on, but passion should be innate."

What people say

"John has refused to become a corporate man and is a very original thinker. He stands for anti-establishment advertising, which is a good thing for creativity"- Trevor Beattie, the former chairman and creative director of TBWA\London.

Would you believe it?

His agency was appointed by Nelson Mandela's African National Congress to handle its ad campaign for South Africa's first democratic elections in 1994. "At that stage the country was in flames. Within three months we had to build a fence around our offices. We had bomb threats and tapped phones."

The year ahead

His task will be to deliver more of the same, reigniting a momentum that saw TBWA named network of the year by Ad Age and Adweek in 2008.

I

IGER, BOB

Job: President and CEO

Company: The Walt Disney Company

Age: 59

Killer power fact

"Mr Disney" runs the largest media and entertainment brand in the world - and Iger is only the sixth CEO in its 86-year history.

Path to power

He joined the American Broadcasting Company in 1973 and gradually rose through its ranks. He served as president of the ABC Network Television Group from 1993 to 1994, and was then named as the president and chief operating officer of ABC's corporate parent, Capital Cities/ABC, retaining his position when the business was bought by The Walt Disney Company in 1996. He became Disney's president and chief operating officer, reporting to Michael Eisner, the corporation's controversial CEO, who he succeeded in 2005.

Deals and deeds

Some observers believe that Iger's coup last year, when he snapped up Marvel Entertainment for $4 billion, was the deal of the decade.

What he says

"It's not about me, it's about the team" - Iger comes over all modest in a Businessweek interview.

What people say

"Iger rocks Disney" (that is, in a good way) - a Fortune article on the creative and financial revival he's mastered during his tenure.

Would you believe it?

He began his career as a weatherman for a local television station.

The year ahead

There will be continuing speculation about whether he should spin off the ABC television network.

IVE, JONATHAN

Job: Senior VP, industrial design

Company: Apple

Age: 43

Killer power fact

Obsessive perfectionist Ive is the designer responsible for creating a non-stop stream of iconic Apple products that have revolutionised the music and telecoms sectors. A recent count revealed that he had hauled in six black Pencils (and "innumerable" lesser yellow Pencils) for Apple, the most for any company since the D&AD Awards began.

Path to power

Briton Ive trained at Newcastle Polytechnic, before joining Apple in 1992 at one of its low points. He survived the return of Steve Jobs, the co-founder and CEO, who recognised a kindred spirit who could turn his crusading vision into reality.

Deals and deeds

Starting with the post-modern iMac in 1998, Ive has gone on to create a string of iconic, zeitgeist-changing products, from the iPod and its iterations to the G4,the iPhone and now the iPad. He is said to favour a constantly iterative process that looks for what's wrong in a design, and to have a fierce passion for and understanding of engineering.

What he says

"Design and products are inseparable."

What people say

The famously low-key Ive has been described as looking "like a grad student who got lost on his way to Starbucks". Others say he knows what we'll be holding in our hands five years from now.

Would you believe it?

Ive quit the UK after a client was underwhelmed by his prototype design for a bathroom sink.

The year ahead

Much hangs on the success of the iPad and its ability to change consumer behaviour as dramatically as the iPod and iPhone.

And after that, who knows what Ive will come up with next?

J

JEFFREY, BOB

Job: Global CEO

Company: JWT Worldwide

Age: 56

Killer power fact

Jeffrey oversees one of the agency brands that actually managed to grow in 2009. Its UK agency doesn't pack anything like the punch it once did, but three Microsoft wins - and innovative creative work coming out of the US and elsewhere - ensure JWT's place in this global ranking.

Path to power

Having already spent time at DDB and Chiat/Day, Jeffrey sold the agency he founded, Goldsmith/Jeffrey, to Lowe & Partners in 1996. Two years later he joined JWT as its New York president. He became the worldwide CEO in 2004.

Deals and deeds

The Microsoft windfall was the driving force behind the agency posting a 5 per cent gain in worldwide revenue in 2009. Some existing clients, including Nestle and Shell, expanded their relationships. Kellogg, however, fired JWT Worldwide from most of its global business, in favour of Leo Burnett.

What he says

"You have to have a simple articulation of what your message is, so that when people get up in the morning and they come into the office, they have something that they're ambitious and aspirational about."

What people say

"He seems nothing like the cliche of a Madison Avenue advertising man" - The Guardian finds Jeffrey to be relaxed and thoughtful.

Would you believe it?

Jeffrey was once named as one of New York's most eligible bachelors in Gotham magazine.

The year ahead

JWT will be looking to pick up a few more high-profile global wins, expanding relationships with existing clients and filling a key creative void left by Ty Montague, the recently departed chairman and chief creative officer of JWT North America (see entry on p42).

JOHNSON, CARL

Job: Co-founder

Company: Anomaly

Age: 51

Killer power fact

Intellectual property. The multi-disciplinary agency Anomaly has led the way when it comes to IP, first in New York, then in the UK.

Path to power

Johnson co-founded Simons Palmer Clemmow Johnson in the UK. This former chief operating officer of TBWA\Worldwide and CEO of its New York office more than doubled the agency's size. While there he introduced the practice of connections planning (that's comms planning to the rest of us).

Deals and deeds

Founded in New York in 2004, Anomaly opened a London office in 2007 and backed the launch of the agency Another Anomaly in the US. Duncan Bird, who secured Johnson's backing for the latter, describes it as "a hybrid somewhere between an agency and manufacturer".

Anomaly itself has also launched an off-shoot T-shirt business, i/denti/tee. Other Anomaly projects include: a shaving cream launched with Target and a mobile commerce application called ShopText.

What he says

"We called it Anomaly deliberately. We don't want to be compartmentalised. We're not a design agency, a digital agency, an advertising agency, a branding company, a product placement company or a media company. We are whatever we need to be to help grow business."

What people say

"Carl knows where the business is going," Tom Carroll, the president of TBWA, says. "Everyone talks about change, but no one comes close to what Anomaly is doing. If he's right, then everyone will move toward it."

Would you believe it?

Anomaly's credo: "All agencies are not created equal. Therefore, we do not sell time ever."

The year ahead

More joint ventures, more IP deals, more press.

JONES, DAVID

Job: Global CEO

Company: Euro RSCG Worldwide

Age: 43

Killer power fact

Euro RSCG claims to be the world's largest global network in terms of the total number of global accounts it holds.

Path to power

Once the youngest member of the Abbott Mead Vickers BBDO board, so far in his career Jones has been named by the Financial Times as one of what it called the Top Five European Pioneering Thought Leaders. The World Economic Forum has also selected him as part of a list of Young Global Leaders.

Deals and deeds

Jones' biggest play (so far) at Euro is the landing of the £1.3 billion global Reckitt Benckiser business one year after taking up his worldwide role. Structurally he has created a new minigroup within Havas by uniting Euro and Arnold Worldwide under his command. He's also a co-founder of One Young World, the forum that brings together the best young talent from across the globe to address the world's problems.

What he says

"I believe that we in the creative industries not only have an opportunity, but an obligation, to use our talent to change people's behaviour around some of the bigger issues facing the world."

What people say

"David's a great guy because he cares" - Elio Leoni-Sceti, the former CEO of EMI and one-time client of Euro RSCG (Leoni-Sceti was at Reckitt Benckiser at the time).

Would you believe it?

There was a time when, to get agency chiefs to talk to him, Jones had to resort to posing as the marketing director of Coca-Cola.

The year ahead

Ambitious Jones likes to style himself as the right-hand man of Vincent Bollore, the chief of Havas, but can he make it official any time soon?

JAIN, VINEET

Job: Chairman and MD

Company: Bennett, Coleman and Company

Age: 43

Killer power fact

Supremely ruthless and supremely calm when fighting expensive turf wars, Jain's relative youth has given him an advantage in understanding the changing media landscape in India. His company owns a significant share of the internet audience, while other print media houses in India have all but missed the boat.

Path to power

He made his presence in media felt when he launched Times FM - Bennett, Coleman and Company's erstwhile radio business. He quickly launched and consolidated BCCL's non-newspaper forays in the 90s, with forays into out-of-home advertising, TV and events, capping it with the acquisition of Absolute Radio in the UK, BCCL's first international buy.

Deals and deeds

Completely ignoring public opinion, Jain's controversial pay-for-play strategy with Medianet (paid editorial content) has seen the newspaper outperform the category in the difficult post-slowdown period. His brand extension of the flagship pink paper, Economic Times, into television as ET Now, has seen the leader in the business news channel category, CNBC-TV18, look over its shoulder.

What he says

"Rock music, internet and digital platforms cut across countries, cultures, and all age groups, especially the youth."

What people say

"The younger of the two brothers who run the colossal Indian media giant, BCCL, Jain is credited with making expansions into television and the internet to complement The Times of India and the Economic Times, the world's largest English newspaper and the world's second largest business paper, respectively" - Businessweek.

Would you believe it?

There is no Wikipedia link for Jain.

The year ahead

Print is facing a torrid time, even in India, and yields are lower than last year. BCCL's investments in ET Now will continue, but the group is faced with confident competition in every category.

JOSHI, PRASOON

Job: Executive chairman and regional creative director

Company: McCann Worldgroup India

Age: 39

Killer power fact

Apart from being an advertising bigwig, Joshi's an admired Bollywood film songwriter and a screenwriter. He's expert in Hindi poetry and prose, giving him an understanding of the masses.

Path to power

His belief in the power of celebrities as brand figureheads, if chosen well, brought him to work closely with actor Aamir Khan, who became a brand ambassador Coca-Cola. His appearance in the "thanda matlab Coca-Cola" (which roughly means "if it has to be a cold drink, then it has to be Coca-Cola") ad helped Coke fight an aggressive Pepsi push in India and helped make Joshi one of India's most admired creatives.

Deals and deeds

Joshi is on the cultural committee that will decide on all the entertainment in the forthcoming Commonwealth games. He's the only advertising figure on the committee, which includes celebrated film-maker Shyam Benegal and lyricist Javed Akhtar.

What he says

"If you have a child alive in you I think you will never have a problem with ideas," Joshi says. "I like using words that intrigue me and the listeners."

What people say

"Now here's one adman we really admire. Hardly five or six years ago, he was just another bright young thing under the long shadow of the great Piyush Pandey (India's most celebrated creative ad man)" - Hindu Business Line.

Would you believe it?

Joshi has won every major film award in India.

The year ahead

McCann in India has had a year reorganising its creative department and will want this exercise to bear fruit.

K

KAGAMI, AKIRA

Job: Executive advisor and global executive creative director

Company: Dentsu

Age: 62

Killer power fact

With a career spanning 30 years at Japan's most powerful agency, Kagami is indisputably that market's highest-profile creative. (For readers who like their Killer power facts served really big, Dentsu Inc is also the world's biggest agency, with more than 4,000 clients on its roster.) He is a champion of Asian creativity and diversity and last year he became the first Japanese creative to be elected as a Cannes jury president.

Path to power

Kagami joined Dentsu back in 1971 after graduating from Waseda University. He initially served as a strategist, later working as a copywriter through Japan's heady bubble period in the 80s and 90s. Having won international acclaim for his work, he eventually claimed the agency's top creative position.

Deals and deeds

Last year Kagami broadened his scope outside of the Denstu machine, taking a seat as non-executive board director of Naked Communications. He was named executive advisor at Dentsu in April.

What he says

"It is up to us whether we kill off TV commercials or breathe new life into them."

What people say

Kagami is affectionately known as "the big guy from Dentsu".

Would you believe it?

Kagami is a published science fiction writer.

The year ahead

Thumbs up. Kagami's stature puts him in a good position to strengthen Dentsu's creative foundations outside of Japan, although that task remains a stiff challenge.

KALLMAN, ERIC; ALLEN, CRAIG

Jobs: Art director and copywriter

Company: Wieden & Kennedy Portland

Ages: 30 and 29

Killer power fact

In their relatively short career, Kallman and Allen have scooped a rainbow of industry awards and recognition - from D&AD and One Show Pencils to Cannes Lions and top spots on most-awarded copywriter and art director lists. Once known as the "Skittles guys", since moving to W&K, the team has fast become known as the "Old Spice guys". Their cult Old Spice TV ad, "the man your man could smell like", has been viewed more than nine million times on YouTube.

Path to power

San Francisco native Kallman and Texas-born Allen became a team at TBWA\Chiat\Day going on to create some of Skittles' weirdest, most controversial, and most watched commercials, such as "pinata man", "touch" and "beard".

Deals and deeds

They are said to be working with director Tom Kuntz (see entry on p36) on a TV series.

What they say

"It's funny because we won at D&AD last year, which was such a huge honour," Allen says. "But I called my parents and they're like, 'cool ... but no Emmy?'"

What people say

"Their sense of humour - easy, quirky, somewhat sarcastic - is a key component to their successful partnership" - Ad Age.

Would you believe it?

Since Old Spice's "the man your man could smell like" ad began airing, actor Isaiah Mustafa's career has skyrocketed, with TV appearances and a campaign to get him to host TV show Saturday Night Live.

The year ahead

Expect more of the same, plus Old Spice winning everything in sight.

KHANFAR, WADAH

Job: Director-general

Company: Al Jazeera Network

Age: 42

Killer power fact

This enigmatic Jordanian-Palestinian is responsible for the most-watched satellite network in the Arab world, with viewership of its flagship 24-hour news channel standing at 50 million. He recently challenged an Arab League proposal to regulate satellite broadcasting.

Path to power

Khanfar joined the Al Jazeera news channel in 1997 as a freelance reporter based in Africa. As a journalist he covered the wars in Iraq and Afghanistan before becoming managing director of Al Jazeera in 2003. Two years later he was promoted to the director-general of Al Jazeera Network.

Deals and deeds

Khanfar has continuously called Arab leaders to account, helped transform the Arab media scene, and grown Al Jazeera from a single channel into a media network with multiple platforms. He champions "journalism of depth", which holds that journalists must contextualise events in the social, cultural, historical, and political context from which they emerge.

What he says

"What remains constant is always to protect the screen from political pressure."

What people say

Some took Khanfar's appointment as evidence of the American government's increasing influence on the station. However, his network also faces criticism of pro-Palestinian bias and of being an Al Qaeda cell, while questions about its true editorial independence remain.

Would you believe it?

He started his working life as a mechanical engineer.

The year ahead

Al Jazeera's recent purchase of six sports channels from Arab Radio & Television signifies its desire to continue diversifying.

KINDLER, JEFF

Job: CEO and chairman

Company: Pfizer

Age: 54

Killer power fact

Kindler vastly expanded Pfizer's empire with the 2009 buy-out of Wyeth, its most valuable acquisition ever. Under his leadership, Pfizer has become the world's second-largest pharmaceutical company revenue-wise. It spent $1.5 billion worldwide on marketing in 2008.

Path to power

He joined Pfizer in 2002 as executive VP and general counsel, and became the CEO and chairman in 2006.

A graduate of Harvard Law School, Kindler started off as a law clerk, before spending time at McDonald's, where he became the president of partner brands.

Deals and deeds

Kindler helped shape President Obama's recent health reform bill. He has also overseen an internal shake-up, slicing jobs and taking a hard look at Pfizer's marketing activities.

After the acquisition of Wyeth, its media buying account, previously in-house and worth $2.5 million, went to Carat. 2009 saw Pfizer move its $120 million Viagra account to McGarryBowen from McCann Erickson.

What he says

On the political risk of supporting Obama's healthcare bill: "You have to be engaged and constructive and sometimes that means, in the intensely partisan environment we're in today, we create some adversaries."

What people say

"When the board made Kindler the CEO in 2006 - picking a relative newbie over insiders - it was a vote for shake-up. Kindler changed a lot more than the business" - Wall Street Journal.

Would you believe it?

He lives just down the road from Martha Stewart.

The year ahead

Challenging, as Pfizer and its rivals race to find new drugs as drug patents expire and open up the market to cheaper generic alternatives.

KING, STEVE

Job: CEO

Company: ZenithOptimedia Worldwide

Age: 50

Killer power fact

ZenithOptimedia remains one of the best-known media networks, partly owing to its renowned marketing reports and information and a formidable 2009 new-business record.

Path to power

As a founder employee of Zenith Media in 1988, King rose through the ranks of the media independent before replacing the retiring John Perriss as the global boss of ZenithOptimedia in 2004.

Deals and deeds

King's role as a key architect of VivaKi, the Publicis media unit, has ensured a prominent role for his network in the development of new media and trading within Publicis and closer relationships with digital creative networks Digitas and Razorfish.

What he says

"The more time I spend in media, the more I realise it's possible to be inspired by everything that media touches. Consumers, technology, strategy, advertising and creativity. If it's interesting, then I'm interested" - King told Campaign last year.

What people say

Mick Desmond, the former ITV broadcasting chief and ex-colleague of King, said at the time of his promotion to the global role: "He is a fantastic team player and always brings a sense of fun with him. That's maybe one of the reasons he is able to get people working together."

Would you believe it?

Unlike his predecessor, Perriss, who invested in racehorses, King's portfolio has included a luxury guesthouse in Marlow, Buckinghamshire.

The year ahead

King is determined to grow the range of talent his network employs as its focus on technology and non-traditional media increases.

KLUES, JACK

Job: Managing partner

Company: VivaKi

Age: 55

Killer power fact

Klues is the architect of VivaKi, a combination of media muscle and digital expertise supporting Publicis Groupe companies, which launched in 2008.

Path to power

In 1998 he turned the media department of Leo Burnett into a standalone media buying and planning company, Starcom, that would go on to become one of the world's biggest media operations. He was behind the global launch of Starcom and the merger that created Starcom MediaVest Group.

Deals and deeds

In the past ten years he has launched several new media companies such as Play, Relay and Denuo. As part of VivaKi, he is continually seeking alignments with the likes of Microsoft and Google, as well as with new media start-ups.

What he says

"Live by the golden rule: do unto others as you would have them do unto you."

What people say

He has been described as a "big friendly bear of a man".

Would you believe it?

Klues gave up his bonus this year to ensure a bigger fund for his employees.

The year ahead

Klues is focusing on partnerships and collaborations inside and outside his company "to help his clients get to the future first".

KUMAR, SENTHIL

Job: Executive creative director

Company: JWT India

Age: 37

Killer power fact

Famed for his ability to motivate creatives, Kumar has always been low-profile, allowing his team members credit for admired work on behalf of Levi's, Ford, The Diamond Trading Corporation, The Times of India, Smirnoff, Pepsi and others.

Path to power

The campaign to launch The Times of India in Chennai was what put Kumar on the map as far as India is concerned. His wins for Levi's "stretch" cemented Kumar's place among sought-after creatives.

Deals and deeds

As this entry went to press, Kumar was grappling with a killer brief from his beer brand client Kingfisher. It sponsors most of the Indian Premier League cricket teams, and creating campaigns for the teams and their association with Kingfisher is a task he relishes. Kumar will be looking closely at Cannes to see if his work for The Times of India finds favour with the juries.

What he says

"It takes a brave, really brave client to accept such a radical idea that was designed to stick out in the fashion world, but our client, who's brave and creative too, Shumone Chatterjee, the CEO of Levi's India, loved the idea and the rest is history!" - on winning a gold at Cannes.

What people say

"Kumar indulges in raw passion as the youngest-ever creative chief in India."

Would you believe it?

Kumar created a music video for a song that used no musical instruments, just vocals.

The year ahead

JWT has had some significant gains this year, and Kumar has spent much of the past year putting various teams together. This should be a strong year.

KUNTZ, TOM

Job: Director

Company: MJZ

Age: 37

Killer power fact

The director behind Cadbury's "eyebrows", Kuntz was The Gunn Report's most globally awarded director last year. He also notched up a DGA award for outstanding directorial achievement. His hugely popular commercials in the US, such as Old Spice's "the man your man could smell like" and a raft of spots for Skittles and CareerBuilder, have become cult hits.

Path to power

He began his directing career at MTV in the 90s, where he and partner Mike Maguire created channel promos including one famous batch for the MTV music awards starring Ben Stiller. Kuntz began his solo career at Propaganda Films and jumped to MJZ. Soon after, awards started flowing in.

Deals and deeds

He also directs music videos, and is working on a film he wrote with old friend and actor Griffin Creech. Called The 37th Dimension, it is rumoured to be in keeping with Kuntz's signature surreal and comedic style.

What he says

"I strive to do ads that surprise people because you're starting from a place in which everyone is expecting it to be crap, and if you can have them watch from beginning to end, they'll be pleasantly surprised."

What people say

Adjectives abound.

He's said to create "awkwardly compelling character dynamics and downright Dadaist situations".

And his work is "wonderfully asinine", according to Boards magazine.

Would you believe it?

The line "I'm on a horse", in "the man your man could smell like" has become a new catchphrase. The spot has been viewed on YouTube more than nine million times. And counting. The spot was accomplished in a single, incredible shot (albeit with 57 takes).

The year ahead

More commercials, then there's the film project. He's also supposed to be working with the Wieden & Kennedy duo Eric Kallman and Craig Allen (see entry on p34) to develop a TV series.

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