Global Radio launches new Heart.co.uk

LONDON - Global Radio has launched a new website for its Heart network of stations with a new Listen Live player, in partnership with Xbox Live.

Heart: new network website launched
Heart: new network website launched

The 33 individual Heart sites have been amalgamated into a single site at Heart.co.uk. Users are able to access content relevant to their region, as well as content available across the network.

The new Heart website allows Global Radio to offer advertisers multi-platform commercial opportunities and to sell both network and regional ads on the website.

Richard Park, executive director and director of broadcasting at Global Radio, said the new Heart website provided an "excellent commercial platform, enabling Global Radio to provide our clients with more innovative and bespoke partnership opportunities".

The new online player has a faster user experience, improved audio quality and greater cross-platform compatibility.

Xbox Live's association with the player is part of a wider seven-figure partnership brokered last year by Microsoft media agency Universal McCann, which includes Global Radio station 95.8 Capital FM and the sponsorship of the Jingle Bell Ball in December.

According to the last Rajar results for Q3 2009, nearly 7.4 million people listen to the Heart network of stations each week. The Rajar results for Q4 2009 are out this Thursday (4 February).

 

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content