Archibald Ingall Stretton has added a new name to its client list
with the through-the-line advertising account for Global Sports Fund, a
financial services product.
The recent start-up was awarded the business without a pitch and has
completed a press campaign which breaks at the end of the week.
Global Sports Fund is managed by the investment manager, Svecla
The campaign is targeted at financially aware potential investors with a
keen interest in sport, especially those in the 35- to 45-year-old age
range, with between pounds 1,500 to pounds 2,000 to invest.
One execution features a cartoon of an elderly man peering through
bottle-bottom spectacles, saying: ’I was a demon bowler ’til the old
eyes went. Now I focus on the money I could make from sport.’
The campaign was written by Steve Gordon and David Lambert. The media
was planned and bought by Carat Direct.
Stuart Archibald, a managing partner at AIS, said: ’Sport is widely
known to be one of the fastest-growing industries. It has outdone most
markets in financial terms over the past ten years.
’People do invest in funds because of their performance, but at the same
time most people are interested in sport in one way or another.’
He added: ’The financial market is generally very boring, but this is an
interesting product. It’s very refreshing to work with a client that
wants to create an impact.’