Glue Isobar launches Nowlab innovation unit

Glue Isobar has launched an innovation lab in the UK called Isobar Nowlab in an attempt to harness the potential of new technology.

Glue Isobar: launches Isobar Nowlab in the UK
Glue Isobar: launches Isobar Nowlab in the UK

Nowlab will extend to other Isobar UK divisions including Isobar Mobile and Isobar Social, and will follow the global model, which involves a partnership with MIT (Massachusetts Institute of Technology) Media Lab.

The four key areas of focus are "making things", "thought leadership", "knowledge share" and "events".

Early projects have included Isobar Create London, a 36-hour near field communications (NFC) "hackathon", in partnership with O2, that brought together developers and designers.

Glue Isobar also launched a Google Hangout for Dulux at the Grand Designs Live exhibition, which it claimed was the first Google Hangout for the DIY sector.

Other global projects by Isobar Nowlab include an interactive retail installation for Reebok in the US, and sponsorship of the Innovasia Zone at Spikes Asia, a creative advertising festival held in Asia.

Dom O'Brien, head of innovation at Glue Isobar, said: "Isobar Nowlab is an initiative designed to accelerate understanding and explore how technology can be harnessed to connect people and brands in new ways.

"Nowlab isn't about technological stargazing, it's about exploring and acting on what's possible today."

Follow Matthew Chapman at @mattchapmanUK

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).