Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Dulux: Glue Isobar will deliver digital strategy for AkzoNobel
Dulux: Glue Isobar will deliver digital strategy for AkzoNobel

The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk.

The agency will be responsible for delivering digital strategy, creative development, social media optimisation and community management for all brands across Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with Yahoo!, My Deco and Hearst publications.

Glue Isobar won the business without a pitch. There was no incumbent on the consolidated business as the client previously worked with agencies on a project basis.

The agency's first campaign will support the Polycell sub-brand Polyfilla. In addition to digital activity, the campaign will run across TV and radio.

Its appointment follows that of Bartle Bogle Hegarty in June last year to handle the £60 million Dulux ad account.

Penny Herriman, the chief executive of Isobar UK, said: "We are very excited about the opportunity to work with AkzoNobel across their portfolio of iconic brands, to help them evolve how they use technology to connect with their customers at all parts of the consumer journey."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published