Glue Isobar wins ScottishPower digital task

Glue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year.

ScottishPower: above-the-line review is nearing its conclusion
ScottishPower: above-the-line review is nearing its conclusion

The Aegis-owned agency will be responsible for leading the strategy for all digital marketing for the Glasgow-based energy company, including creative, design, social media and mobile.

Creativebrief handled the process and continues to co-ordinate a separate above-the-line review for ScottishPower that is due to be completed within weeks.

ScottishPower continues to work with a number of agencies on its digital roster, including Lewis Creative Consultants and Bright Blue Day, which also handles the company’s direct marketing business.

The offline account is currently held by the Edinburgh-based agency Newhaven.

Last year, ScottishPower appointed ClickThrough to run its SEO and pay-per-click campaigns as it looked to increase its online marketing activity.

Penny Herriman, Glue Isobar’s chief executive, said: "We are keen to get started in integrating digital, social and mobile to drive ScottishPower’s step change towards digital."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published