Glue Isobar wins ScottishPower digital task

Be the first to comment
ScottishPower: above-the-line review is nearing its conclusion
ScottishPower: above-the-line review is nearing its conclusion

Glue Isobar has been appointed by ScottishPower to handle its digital advertising after a review that began in September last year.

The Aegis-owned agency will be responsible for leading the strategy for all digital marketing for the Glasgow-based energy company, including creative, design, social media and mobile.

Creativebrief handled the process and continues to co-ordinate a separate above-the-line review for ScottishPower that is due to be completed within weeks.

ScottishPower continues to work with a number of agencies on its digital roster, including Lewis Creative Consultants and Bright Blue Day, which also handles the company’s direct marketing business.

The offline account is currently held by the Edinburgh-based agency Newhaven.

Last year, ScottishPower appointed ClickThrough to run its SEO and pay-per-click campaigns as it looked to increase its online marketing activity.

Penny Herriman, Glue Isobar’s chief executive, said: "We are keen to get started in integrating digital, social and mobile to drive ScottishPower’s step change towards digital."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'
Shares0
Share

1 Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off".

Just published