Glue lands Burt's Bees digital brief

Burt's Bees, the eco-friendly natural skincare brand, has appointed glue Isobar to develop a digital strategy to raise brand awareness and long-term growth of the product throughout the UK.

Burt's Bees: eco-friendly skincare brand
Burt's Bees: eco-friendly skincare brand

As the lead digital agency, glue's remit includes developing the creative platform for integrated communications, social media strategy, web design and development and amplification of all marketing/PR campaigns.

Glue's appointment follows that of MPG Media Contacts to handle the £10 million Burt's Bees pan-European media account in April. MPG will run the account from its London office.

Meryn Pillay, the marketing manager at Burt's Bees, said: "Glue Isobar demonstrated an excellent strategic grasp of where our brand should be and presented innovative creative ideas that can truly drive Burt's Bees."

Burt's Bees aims to be the world's number-one natural personal care brand within five years.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).