Glue London picks up RBS and NatWest digital accounts

LONDON - The Royal Bank of Scotland Group has appointed glue London to handle the digital accounts for RBS and NatWest following an 11-month pitch process.

RBS…appointed glue London
RBS…appointed glue London

The company shortlisted six agencies, including the incumbents, M&C Saatchi's digital arm, Play, and CHI & Partners, to pitch last August. In the past, the company has worked with a number of agencies, including Twentysix London and TBWA\Manchester on specific digital projects. CHI handled digital campaigns for RBS's retail division and credit cards, while Play produced digital advertising for both RBS and NatWest. RBS Group moved its retail direct marketing account into CHI from M&C Saatchi's direct marketing arm, Lida, in March.

CHI and Tag, the design and production agency, handle the direct account as a joint venture.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).