GMG hires Folwell to grow digital focus

Guardian Media Group has appointed Steve Folwell to the new position of head of strategy, as it looks to increase its focus in areas such as digital services and radio.

Folwell, a member of the media practice at consultancy McKinsey, will report to GMG's chief executive, Carolyn McCall. He will lead strategy across the four divisions of GMG: Guardian News & Media, GMG Regional Media, GMG Radio and Trader Media Group.

His appointment comes as GMG tries to evolve beyond its traditional print products. The Guardian has recently restructured its newspaper commercial department to place a greater emphasis on digital revenues. This week, GMG announced that it is rebranding the SAGA radio stations it acquired in December as Smooth Radio.

McCall said: "This is an important addition to the GMG team as we move through a period of profound change, marked by significant challenges and opportunities for the group."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).