GM's Chevy marque calls Euro ad review

The General Motors-owned car marque Chevrolet is holding a pitch for its pan-Euro­pean advertising business.

Chevy: GM holding Euro ad review
Chevy: GM holding Euro ad review

The car-maker, whose models include the Matiz and Aveo, has approached a number of agencies ahead of a pitch next month. It is unclear how the review will impact on the Chevrolet UK business but the winning agency is expected to create work to run across European markets.

In the past, Chevrolet has used StrawberryFrog in Amsterdam to handle its creative work in Europe. In 2007, the agency was responsible for the launch of the Aveo.

In the UK, GM has predominantly worked with the IPG-owned Lowe Worldwide on Chevrolet. The agency won the account in December 2006. Two years later, Chevrolet awarded its direct marketing account to DraftFCB, which also handles GM’s Vauxhall and Saab brands.

However, GM is increasingly using agencies outside of its roster for individual markets and brands.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).