GMTV MAGAZINE: AN EXPERT’S VIEW: Will presenter profiles and showbiz gossip lift GMTV’s new title?

GMTV Magazine is born out of a collaboration between GMTV and IPC Magazines. Edited by Gilly Sinclair, who was previously the editor of Family Circle, the pounds 1.30 mag aims to bring women ’the fun and the facts’ on GMTV every morning in a print form.

GMTV Magazine is born out of a collaboration between GMTV and IPC

Magazines. Edited by Gilly Sinclair, who was previously the editor of

Family Circle, the pounds 1.30 mag aims to bring women ’the fun and the

facts’ on GMTV every morning in a print form.



Given the size of GMTV’s audience (nearly one million housewives a day),

the potential is huge.



The magazine comprises a mix of gossip and trivia interspersed with more

challenging articles.



Some of the more famous GMTV presenters don’t feature as prominently as

you’d expect. Mr Motivator and Dr Hillary Jones could have been given

more space in the magazine, given women’s interest in health and

fitness.



Instead, readers are treated to an unexceptional profile of Fiona

Phillips and a diary piece from Lorraine Kelly (I guess Eamonn will have

to wait until next month for his matching interview).



GMTV Magazine, like the show, does not give enough time to the serious

subjects. Promising articles on cosmetic surgery and treatment for

hyperactive children never get going.



Fashion and beauty takes a ’look ten years younger’ theme - surely not

that realistic for the thirtysomething mum, unless looking like a Spice

Girl is her ambition.



The rest of the package - gardening, travel, home ideas, cookery - is

adequate. Surprisingly, quizzes, crosswords and competitions are not a

prominent feature.



After only one issue it’s too soon to tell how GMTV Magazine will fare -

if an editorial link with the show can be forged, the GMTV brand should

be strong enough to drag the magazine with it



Topics