GMTV Magazine is born out of a collaboration between GMTV and IPC
Magazines. Edited by Gilly Sinclair, who was previously the editor of
Family Circle, the pounds 1.30 mag aims to bring women ’the fun and the
facts’ on GMTV every morning in a print form.
Given the size of GMTV’s audience (nearly one million housewives a day),
the potential is huge.
The magazine comprises a mix of gossip and trivia interspersed with more
Some of the more famous GMTV presenters don’t feature as prominently as
you’d expect. Mr Motivator and Dr Hillary Jones could have been given
more space in the magazine, given women’s interest in health and
Instead, readers are treated to an unexceptional profile of Fiona
Phillips and a diary piece from Lorraine Kelly (I guess Eamonn will have
to wait until next month for his matching interview).
GMTV Magazine, like the show, does not give enough time to the serious
subjects. Promising articles on cosmetic surgery and treatment for
hyperactive children never get going.
Fashion and beauty takes a ’look ten years younger’ theme - surely not
that realistic for the thirtysomething mum, unless looking like a Spice
Girl is her ambition.
The rest of the package - gardening, travel, home ideas, cookery - is
adequate. Surprisingly, quizzes, crosswords and competitions are not a
After only one issue it’s too soon to tell how GMTV Magazine will fare -
if an editorial link with the show can be forged, the GMTV brand should
be strong enough to drag the magazine with it