GMTV pulls in clients with website

GMTV has launched a website to run in association with its morning and daytime programming, which it hopes will attract a host of new advertisers who find TV too costly.

GMTV has launched a website to run in association with its morning

and daytime programming, which it hopes will attract a host of new

advertisers who find TV too costly.



The online services will follow up live daily news leads from GMTV’s

breakfast show and offer a daily programme schedule. It will also

feature information on its presenters and a range of other subjects,

including health and beauty, travel, celebrities and food.



Mark Connolly, commercial development manager at GMTV, will take

responsibility for all new-media advertising. He confirmed that a series

of sponsorship deals were already up and running, involving advertisers

such as WH Smith, online travel company Expedia and PetsOnTheBrain.com,

a site set to launch in March.



Viewers can watch a feature on TV, click onto the website for additional

information and purchase products advertised online.



Connolly said: ’This works especially well with books and travel. We

promote clients’ products on our programme and website, and the GMTV

logo will also appear on our clients’ websites.’



Initially, the existing 20-strong ad sales team will sell space on the

site. But GMTV will eventually set up a separate sales team. The team is

targeting the fmcg market.



Connolly said: ’The website is a great place to pull in advertisers who

might consider above-the-line advertising too costly. In addition to

sponsorship, we have sold banner ads to clients such as Sofabed

Workshop, BT, Iceland, Egg, Oddbins, Sainsbury’s and Nokia.



’Since the website officially launched last week, more than 150,000

viewers have already accessed the site and 500 viewers sent e-mails to

the station within the first two hours of its launch online.’



Noga Sawdon, head of GMTV online, confirmed that plans are under way to

build the site into a leading provider of women’s information and

entertainment on the internet.



GMTV is owned by Granada, Disney, Carlton and the Guardian Media Group,

each having a 25 per cent stake. The broadcaster produces a daily

breakfast show and weekday programmes featuring news, entertainment and

lifestyle.



The network also provides weekend children’s shows and the Sunday

Programme, broadcast between 7am and 9am.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).