GNER appoints VCCP and Heresy to push high-speed service

The train operator Great North Eastern Railways has appointed both its incumbent agency, Heresy, and Vallance Carruthers Coleman Priest to promote its high-speed services between London and Scotland.

The appointment follows a statutory pitch that saw a shoot-out between the creative agencies Heresy, VCCP, St Luke's, DDB London, RPM3 and the direct marketing agency Clark McKay & Walpole.

The winning agencies will work for GNER on separate campaigns on a project basis until the end of the operator's franchise in April 2005. The position will then be reviewed.

The company spends £3 million on advertising. A national roll-out of GNER's rebuilt "Mallard" trains in the second half of this year will be the focus of above-the-line activity.

Scott Jefferson, the GNER marketing controller, said: "We have a great working relationship with Heresy, which has resulted in some excellent work, and we are keen to keep this continuity as we work towards securing a new franchise. We are also very excited by VCCP's ideas."

Media buying was unaffected by the review and is managed by Pure Media. Below the line was retained by Clark McKay & Walpole.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).